We were approached by Marks & Spencer’s to develop an animation for their Waste Matters campaign. It was intended to be used as an education tool for the staff at the M&S stores to outline the benefits of closed loop recycling. We sketched an initial storyboard and wrote a draft script which was later developed into a working animation. Although the storyboard was created in a loose style, M&S decided that it was perfect for their target audience. Our storyboards and script were left virtually unchanged and animated into the finished product that you see here.